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The Marketing Cloud Personalization Accredited Professional certification exam is an excellent way for professionals to validate their expertise in using Salesforce's Marketing Cloud platform to deliver personalized experiences to customers. It is a valuable credential that can help you advance your career and demonstrate your commitment to providing the best possible experiences for your customers.
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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q37-Q42):
NEW QUESTION # 37
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. External email campaign events ETL
- B. Transaction ETL
- C. Manual segment ETL
- D. Product ETL
Answer: A
NEW QUESTION # 38
What are the components of an Marketing Cloud Personalization web campaign?
- A. Experience, template, and content zone
- B. Email capture, homepage, and product requisite
- C. Affinity, infobar, and attribution window
- D. Configured recipe, visitor profile, and content window
Answer: A
NEW QUESTION # 39
What two features of interaction studio can be used in an open-time email campaign?
- A. Recipe
- B. Promotion
- C. Survey
- D. Attribute
Answer: A,B
Explanation:
InInteraction Studio, open-time email campaigns can dynamically personalize content for users at the moment they open an email. The two features utilized in open-time emails are:
* Promotion (Answer A):
* Promotions allow marketers to deliver dynamic offers or messages to users. At open time, these promotions adapt based on the recipient's real-time behavior and attributes.
* Use Case: Displaying a promotion for a sale or an offer personalized to the user's recent activities.
* Recipe (Answer D):
* Recipes drive dynamic content recommendations, such as product suggestions or personalized content blocks, in the email. Recipes dynamically adjust based on user preferences or real-time context at the time of email open.
* Use Case: Recommending products based on recent browsing history or purchase behavior.
References:
* Salesforce Interaction Studio Documentation - Open-Time Email Personalization
NEW QUESTION # 40
What is the rule criteria that you can use in the segment creation process?
- A. Social mentions
- B. Email click throughs
- C. Dimensions
- D. Actions
Answer: C
Explanation:
Dimensions are the fundamental building blocks for creating segments in Salesforce Marketing Cloud.
They represent various attributes of your contacts, such as:
* Demographic Information:Age, gender, location, income level, etc.
* Behavioral Data:Purchase history, website visits, email engagement, etc.
* Engagement Data:Email opens, clicks, bounces, etc.
* Custom Attributes:Any custom fields you've added to your contact records.
By combining these dimensions, you can create highly targeted segments that align with your specific marketing goals. For example, you might create a segment of customers who are:
* Located in a specific geographic region
* Have made purchases in the past year
* Have opened your recent email campaigns
Using dimensions to define your segment criteria allows you to precisely target your audience and deliver personalized marketing messages.
NEW QUESTION # 41
The Sitemap is implemented to manage which channel solution?
- A. Email
- B. Web
- C. Server-side
- D. Mobile
Answer: B
Explanation:
TheSitemapin Marketing Cloud Personalization is implemented to manage theWeb channel solution.
* It helps define key elements such as page types, content zones, and data capture points on the website for personalized web experiences.
References:
* Salesforce Interaction Studio Documentation - Sitemap
NEW QUESTION # 42
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